The Business Marketing
Circle is part of a high-quality LeadSource and Referral Service. It allows each
member to offer a one-of-a-kind product and/or service. This diversification
permits circle members to jointly market to the same client base. Circle
marketing allows a business to reach potential customers via media such as;
direct mail, special events participation, Internet and group marketing
repetitively. The Business Marketing Circle is authorized by the NAHBB; it can
accept businesses from different trade groups, thereby, allowing them to work
together in order to lower the cost of finding new customers.
Companies who are
accepted into the program can join a Business Marketing Circle based on their
ability to market their products and services. Circle marketing permits niche
market partners to reach the same group repeatly. For example: Each business in
the circle contributes a promotional insert to a quarterly mailing. These
mailings are then mailed locally, nationally, or international to the targeted
niche market group.
More than 50 million people work from
home and that number is growing by more than 10% a year. This is the fastest
growing niche market in the United States.