In today's competitive
marketplace, a business must be efficient in all areas of marketing. It must
attract new customers while maintaining old ones. Direct marketing is the only
advertising media that allows you to do both. There are four main methods of
direct marketing telephone sales, face-to-face-selling, direct mail and Internet
marketing. Internet marketing is fast becoming the method of choice by direct
marketers. A company that sales directly to the consumer can eliminate up to two
levels of middlemen.
Direct mail allows a
company to select from a consumer or business owners list and can target
potential customers according to age, occupation, gender, income or
neighborhood. It lets companies target niche markets that maybe closed to their
competitors. Direct mail is one of the most effective marketing tools a small
business can use, but the high cost of postage, and other cost associated with
mailings, has hindered wide spread use by small and home based business owners,
until now. The NAHBB joint marketing program uses direct market mailers, to
advertise and promote member businesses. The NAHBB authorizes two types of
multi-inserted mailers, the Home Business IntroPack Mailer and the AdverMailer
Advertiser. IntroPack Mailers are mailed directly to home base business owners
and individuals who seek business opportunities. The AdverMailer Advertiser is a
consumer and business mailer. However, it specializes in mailings to households
in local communities.
These multi-inserted
mailers allow small businesses to combine their financial resources and mail
jointly. Using a multi-inserted mailer is an excellent way for a small business
to mail to both consumers and businesses. Direct mail is perhaps one of the most
affective tools a small business can use to reach new and old customers.
In the United States there are an
estimated 55 million people who work from home. Approximately a third of that
number is considered home-based businesses. The US Commerce Department states
that 50% of all small businesses in the United States are home based. Home Based
Businesses is the largest and the fastest growing niche market in the United
States and now the world. Because home managed businesses and others who work
from home are so difficult to reach, the NAHBB has established a Niche Market
Access Program to assist companies who offer high-quality products/services and
who want to reach them. It will include group-marketing services using the
Internet, direct mail, e-commerce and special event participation. To be
successful today, both large and small companies must shelter a large portion of
their customers from their competitors. Building a niche market access program
will allow a company to achieve separation from their competition.
For more information call: (410) 363-3698, or E-mail nahbb@msn.com